Brand Strategy & Identity Design

We refined the identity of this longstanding Montessori school.

With over 50 years of rich history, Rowntree Montessori has been an academic powerhouse in Brampton, Ontario. For 9 consecutive years, they have been voted as a top private school, with three campuses across the region. Quality of education has never been a question for Rowntree, but their logo and identity was not properly reflecting the value the school offers.

The logo they had been utilized posed a series of problems, and was the first issue to address. Conceptually, having a tree as an icon connected well with the name and already had some recognition. But it wasn’t executed well and needed refinement.

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BRAND STRATEGY & DESIGN

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