Presenting your school in a correct manner.
On this episode, we’re joined by Bianca Coleborn of School Marketing Manifesto. Bianca has seen firsthand the ups and downs of school admissions and marketing and now helps equip marketing teams with strategic development.
We discussed the nuances of marketing plans and strategies, best practices for creating a long-term vision for your team, and the benefit of retreats for a marketing team.
About The Guest:
After 14 years in various school marketing roles, Bianca Coleborn seen it all – declining enrolments, sticky staff relationships, PR crises, a global pandemic, and more. So she knows how challenging it is to keep showing up and doing a good job in a somewhat underappreciated and overwhelming role.
Bianca created School Marketing Manifesto to make life easier for school marketers, giving them the tools, expertise, and – best of all – community to find the joy in their day-to-day.
About The Host:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.
She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.