A school brand in action.
On this episode, we step through the doors of a school and hear about the victories and challenges of managing a school’s brand. Amber Donnowitz is the Director of Communications & Outreach at Demotte Christian Schools. In this interview, we talk about her day-to-day tasks, the lessons learned in marketing, and how the school navigates a changing market demographic.
About The Guest:
Amber believes that every child deserves access to a quality education rooted in faith. Working in admissions and marketing outreach at DeMotte Christian Schools (DMCS), she is committed to making that vision a reality. As a mom of current DMCS students, she knows the profound positive impact the school has on students. This first-hand perspective, along with years of experience, helps her and her team work to connect with currently enrolled and prospective families, showcasing the transformative impact of a Christian education. Amber is inspired by the students, faculty, and families at DMCS and is proud to be part of a community that prioritizes academic excellence, spiritual growth, and service to God & others.
About The Host:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.
She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.