Everyone wants their business to be publicly known. Reaching the brand status of Apple, Nike, or Coke is the dream of most entrepreneurs and business owners. So how do you get there? How did they get there? Let me start by dismantling a few common misconceptions, and then pivot into a few steps you can …
Gone are the days where people would be loyal to a brand just because they’ve always bought it. The new wave of branding is a trickier one, but may be more sustainable that tactics of the past. Say hello to “emotional branding.”
Everyone wants their logo to be the next Nike swoosh. In fact, that’s how many of my clients describe their ideal logo. They’ll say, “I want a minimalistic, iconic, abstract, recognizable logo. Just like Nike’s logo!” I’ve explained to far too many people that slapping an abstract shape on a plain black hoodie does not …
In last week’s article, we took a look at what a brand position is, as well as why it’s important to a business. You can read it in depth here, but we’ll touch on a few key points as we tackle how to discover your brand position. A brand is the feeling or promise …
The Cycle of Rebrands A few times every year, the news will be flooded with articles about a large corporation that has undergone a rebrand. In 2008, Pepsi paid a million dollars for a new logo. Microsoft underwent a brand rehaul with the release of Windows 8. Gap rebranded in 2010, but six days …
Whether you offer a service or a product, your brand is one of the most important aspects on which your success hinges. Unfortunately, many small businesses don’t have the money to pour into brand development. But that doesn’t mean you can’t improve your brand! If we understand the purpose of a brand, we can find …
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