Once you’ve done the hard work of recognizing your school is in need of a rebrand, you enter the next phase of work. Entering a rebrand process! Whatever the catalyst for a rebrand, there are a few key things to keep in mind as you rebrand your school. 1. Define your rebrand goals. No …
When looking at a school, prospective parents are hoping to quickly develop a sense of trust. And for the school, having a consistent presentation and messaging is the foundation of building long-lasting trust. But for too many schools, the marketing team has little to no guidance on how to consistently present the brand. This leads …
Everyone dreams of being their own boss, but taking the leap into freelancing is daunting at best. One question looms over the head of all aspiring freelancers: Will I be good at this? Your ability to design is obviously the biggest factor in your success, but there are other skills that are integral to being …
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