A brand is intimidating. Some people seem to have the key to its power. Some people feel like they’ll forever be in the dark. As a brand strategist and designer, I’ve interacted with plenty of struggling business owners. The pain point is common: they are ready to grow, but their branding is getting in their …
Every business is on a constant journey of figuring out how to increase sales. No matter what you do or what you sell, you are in a continuous fight to reach more consumers. In a world that is saturated with information and advertising, it can feel like a tireless struggle to carve out your place …
How Your Small Business Can Stand Out In It’s Market Read More »
Netflix has long been the biggest fish in the pond of at-home entertainment, to the point where it’s a cultural staple. But as other companies tapped into the market, many consumers have wondered if it’s spelling the end of Netflix. Now, a few months removed from the launch of their biggest competitor, Disney+, it seems …
How Netflix Keeps Evolving Without Losing Their Brand Read More »
The world of marketing is an ever evolving entity. With every passing decade, the consumers change their behavior and businesses have to adapt. The Internet age has already forever altered how consumers make their purchasing decision, but it’s apparent that we are in the midst of another major marketing revolution. It’s becoming evident that Youtuber …
Shane Dawson Is Changing Marketing Before Our Eyes Read More »
Everyone wants their business to be publicly known. Reaching the brand status of Apple, Nike, or Coke is the dream of most entrepreneurs and business owners. So how do you get there? How did they get there? Let me start by dismantling a few common misconceptions, and then pivot into a few steps you can …
This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb. What do you need to know about your brand voice? I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …
Brand Voice … Essential Tool or Pointless Jargon? Read More »
Every business needs a logo, and that’s something even the most novice business owner knows. But if you want to take your business to the next stage of growth, you need more than a logo. Having a visual identity system allows all your brand visuals to be coherent. Brand visuals are one key component to …
Why Your Business Needs To Have A Visual Identity Read More »
Gone are the days where people would be loyal to a brand just because they’ve always bought it. The new wave of branding is a trickier one, but may be more sustainable that tactics of the past. Say hello to “emotional branding.”
Everyone wants their logo to be the next Nike swoosh. In fact, that’s how many of my clients describe their ideal logo. They’ll say, “I want a minimalistic, iconic, abstract, recognizable logo. Just like Nike’s logo!” I’ve explained to far too many people that slapping an abstract shape on a plain black hoodie does not …
Every startup will reach a point in their journey where they need to make a pitch. Sometimes it’s just to get your family on board with your dreams. Sometimes it stands between you and a $1,000,000 investment. Presenting a business plan can be daunting, and the last thing you want is a deck that works …
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