Netflix has long been the biggest fish in the pond of at-home entertainment, to the point where it’s a cultural staple. But as other companies tapped into the market, many consumers have wondered if it’s spelling the end of Netflix. Now, a few months removed from the launch of their biggest competitor, Disney+, it seems …
How Netflix Keeps Evolving Without Losing Their Brand Read More »
The world of marketing is an ever evolving entity. With every passing decade, the consumers change their behavior and businesses have to adapt. The Internet age has already forever altered how consumers make their purchasing decision, but it’s apparent that we are in the midst of another major marketing revolution. It’s becoming evident that Youtuber …
Shane Dawson Is Changing Marketing Before Our Eyes Read More »
Gone are the days where people would be loyal to a brand just because they’ve always bought it. The new wave of branding is a trickier one, but may be more sustainable that tactics of the past. Say hello to “emotional branding.”
What Goes Into Designing A Brochure? The tri-fold brochure is a staple of printed marketing materials, and can be a very effective one at that. There’s plenty of real estate for all the important information you need to include. It’s easy for potential customers to pick up and flip through. They’re relatively inexpensive to produce. …
5 Tips To Design A Better Layout (And A Brochure Case Study) Read More »
The Making of Marketing Materials Creative Chameleon Studio was approached by Parker & Hyde to develop two collection books and pricing guides for their customers. Because their products are high-end, they wanted their marketing collateral to reflect that in style. The chosen layout was simple, clean, and emphasized the furniture while easily providing the …
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