If you find yourself on the journey towards a logo design, there’s a good chance you’ve done some research and gathered some logos you already like. And once you find your designer, it can feel like the finish line is rapidly coming into view. But there’s usually one main element that will prolong the length …
5 Mindsets To Break Before Getting A Logo Design Read More »
You’ll hear this term getting thrown around alongside “logo” and “branding.” But what is it, and is it something your small business should worry about? In this article, we’ll cover what a visual identity entails, and the three ways it can help a small business grow. Defining “visual identity.” The meaning of a …
Gone are the days where people would be loyal to a brand just because they’ve always bought it. The new wave of branding is a trickier one, but may be more sustainable that tactics of the past. Say hello to “emotional branding.”
Everyone wants their logo to be the next Nike swoosh. In fact, that’s how many of my clients describe their ideal logo. They’ll say, “I want a minimalistic, iconic, abstract, recognizable logo. Just like Nike’s logo!” I’ve explained to far too many people that slapping an abstract shape on a plain black hoodie does not …
In last week’s article, we took a look at what a brand position is, as well as why it’s important to a business. You can read it in depth here, but we’ll touch on a few key points as we tackle how to discover your brand position. A brand is the feeling or promise …
In a world where people pay outrageous amounts of money for name-brand products, small businesses can feel like they’ll never hit “name-brand” status and therefore it’s a waste of resources to develop a brand. Don’t feel like you must remain in the shadows of larger companies! In this two-part series, we’re going to dive into …
Understanding Brand Position and How It Affects Your Business Read More »
I’m a regular user of the social forum, Reddit. From getting work to getting advice, it’s a powerful place to interact with people. One of the forums I frequently visit is r/designjobs. And constantly, there are jobs for logo and branding designers. The type of people posting these jobs range from startups to long …
The Cycle of Rebrands A few times every year, the news will be flooded with articles about a large corporation that has undergone a rebrand. In 2008, Pepsi paid a million dollars for a new logo. Microsoft underwent a brand rehaul with the release of Windows 8. Gap rebranded in 2010, but six days …
Logos: The Breakdown If you haven’t read the first two posts of this series, check out the one about branding and the one about visual identity. Now that we’ve covered those two ideas, it’s time to truly understand what a logo is and what makes a good one. As briefly covered in previous posts, a logo is the primary graphic of …
Branding, Identity, Logo: What Do They Mean? (Part 3) Read More »
In last week’s post, we covered the basic definitions of branding, visual identity, and logo, and took a closer look at branding through athletic powerhouse, Nike. Let’s now move into the next word, and truly understand what a visual identity is and how your branding should affect it. We learned from Nike that branding is an intangible entity; it’s the feelings and …
Branding, Identity, Logo: What Do They Mean? (Part 2) Read More »
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