A school brand in action.
On this episode, we look at the inner workings of the admissions process at Downe House Riyadh. We’re joined by the director of admissions and marketing, Sowmiya Muralidharan. She is a leader who thrives on shaping mindsets, fostering team well-being, and building genuine relationships. Equipped with years of experience and know-how, she sheds light on the process of turning interest into enrollment and crafting top-tier parent experiences.
About The Guest:
“I have always believed that education is more than just academics—it’s about building connections, trust, and a sense of belonging. As the Director of Admissions & Marketing at Downe House Riyadh, I am dedicated to crafting a seamless and welcoming experience for families. My role goes beyond numbers and applications; it’s about understanding aspirations, shaping stories, and making every student feel at home.
My journey started in Chennai, India, and took me to Qatar in 1998, where I spent over two decades working in higher education and K-12 schools. From leading admissions at Qatar Aeronautical College to shaping enrollment at ACS International School, every step has reinforced my passion for helping families make informed choices about their children’s education.
At my core, I am a leader who thrives on shaping mindsets, fostering team well-being, and building genuine relationships. I believe in creating moments that matter—whether through engaging storytelling, wellness initiatives, or community-driven marketing. When I’m not working, you’ll find me sharing stories with my team, dancing to Bollywood tunes, or planning the next big idea. Let’s connect, collaborate, and create something meaningful together.”
About The Host:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.
She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.