INSIGHTS

True Colors Podcast: Madison Carr with Brendan Schneider

Present your school in a competitive manner.

On this episode, we’re joined by Brendan Schneider of Schneider B Media. Brendan helps schools with digital marketing, making sure their online presence amplifies their reach and increases their enrollment.

We discussed the details of digital marketing and the importance of schools embracing this new age. Brendan also gives warning signs a school should look out for, actionable advice on straightening you strategy, and insight into the world of fractional digital marketing.

About The Guest:

Brendan Schneider is among the most sought-after voices in K-12 school marketing today. As the founder of SchneiderB Media, he has helped hundreds of independent and private schools elevate their marketing efforts, drive enrollment, and navigate the ever-evolving digital landscape. A recognized leader in digital marketing, Brendan is the creator of the MarCom Society, a membership community for K-12 marketing and communications professionals, and the developer of School Marketing CRM, a platform designed to help schools manage and streamline their marketing and admissions processes. Brendan is also the author of School Marketing The Right Way, a must-read for school leaders looking to build a strategic, data-driven approach to enrollment marketing. Known for his engaging and down-to-earth style, he speaks nationally on topics ranging from AI’s impact on school marketing to the latest trends in inbound marketing, SEO, and digital advertising.

About The Host:

Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.

She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.

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