Present your school in a compelling manner.
On this episode, we look at the power of narrative in the school marketing process. Joined by Emily Cretella, who weaves wonderfully impactful school stories, we discuss what goes into understanding stories, the process of writing, and how it compels and convinces prospective families.
About The Guest:
Emily Cretella is a content marketer, strategist and copywriter who now works solely with independent and private schools, colleges and universities to create and share stories their audiences will love.
Her business, Cursive Content, helps school marketers tell powerful stories that attract dream families, increase inquiries & enrollment, strengthen communities, and grow school influence.
About The Host:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.
She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.